Meet "Chika Madubuko: Harnessing Technology to Bridge the Gap Between the Elderly and Professional Caregivers in Nigeria"

Meet Chika Mabuduko, a dynamic entrepreneur and business professional with a passion for leveraging technology to create positive social impact. As the Founder and CEO of Greymate Care, a tech-enabled on-demand home care platform, Chika has not only revolutionized the healthcare sector but has also earned recognition on the global stage, including being listed in Forbes 30 under 30 in 2019.

Education: Armed with a Master's degree in Bioengineering and Biotechnology from the University of Hertfordshire in the UK, she laid the foundation for her career, emphasizing the importance of quality and safety in the pharmaceutical industry. Born in the northern region of Nigeria, Chika attended the Nnamdi Azikiwe University in Anambra State, where she studied microbiology.

Early Career: Chika's journey in the business world began with her role as a Quality Control Analyst at Emzor Pharmaceutical Industries Ltd in Nigeria. Her career took a significant turn when she served as the Business Development Manager at Diageo. During her tenure, she spearheaded a remarkable 300% increase in sales of Diageo products within Northern Nigeria. Her focus on business process improvement and strategic planning demonstrated her ability to drive substantial growth in a competitive market. Chika's journey continued at Novus Agro, where she excelled as the Business Development Manager, achieving a staggering 400% increase in the company's bottom line. Her strategic customer account plans and adept negotiation skills with C-suite executives strengthened Novus Agro's position in the market.

Greymate Care: In 2017, Leaving the United Kingdom back to Nigeria, Chika embarked on a groundbreaking venture by founding Greymate Care, Africa's pioneer tech-enabled on-demand home care platform. Her vision was to connect the elderly with caregivers, health personnel, and transportation solutions with just a click, allowing them to age in place comfortably. Under her leadership, Greymate Care became one of Africa's fastest-growing digital health businesses, earning millions in annual revenue.

Tech for Social Enterprise: Chika's commitment to using technology for social enterprise is evident in her achievements at Greymate Care. She successfully migrated HR, CRM, and sales/marketing data to a centralized database management system using cloud-based SAP ERP systems. This innovation not only streamlined the booking process but also positioned Greymate Care as a leader in the home care industry.

Global Recognition and Impact: Chika's efforts have not gone unnoticed. She has been recognized as a Forbes 30 under 30 honoree, a Harambean, a Women in Tech Africa Laureate, and part of the 100 Leading Ladies in Africa Women in Tech list. Her work with Greymate Care has not only created measurable social impact but has also garnered partnerships with notable institutions such as Société Generale, Intel, UNDP, Renault, and Uber.

Awards and Accolades: Chika's dedication to excellence has earned her several awards, including the International Alumnus Award 2020 from the University of Hertfordshire, the Forbes 30 under 30 award in 2019, and the Employee of the Year 2016 award from Novus Agro.

Chika Madubuko's journey from a Quality Control Analyst to the Founder/CEO of Greymate Care is a testament to her visionary leadership and commitment to using technology for social good. Through her various roles, she has not only achieved impressive business milestones but has also made a lasting impact on the lives of seniors in Africa and the youth employed as caregivers. Chika's story is an inspiration for aspiring entrepreneurs and leaders in the tech and healthcare sectors alike.

Care for your Parent @ Greymatecare