Meet " Bidemi Zakariyau Akande": Founder of The Luxe Digest.

Bidemi Zakariyau Akande is a dynamic and results-driven communications specialist with an exceptional ability to grasp clients' objectives, industry nuances, and needs. Hailing from Lagos, Nigeria, Bidemi is the founder of The Luxe Digest, a venture she launched in April 2017. With over 6 years and 8 months at the helm, she has successfully navigated the complexities of the luxury sector.

In addition to her entrepreneurial prowess, Bidemi serves as the Head of Public Relations at LSFPR, a role she has held since December 2012. Her responsibilities include overseeing day-to-day operations, business development, public relations strategy, and marketing. Notably, she has played a pivotal role in the strategic growth of the company, securing clients in diverse sectors, including corporate communications, premium and luxury consumer brands, FMCG, and lifestyle.

Bidemi's journey in the professional realm began with internships at prestigious law firms, including Udo Udoma & Belo-Osagie and Consolex Legal Practitioners. During these experiences, she honed her skills in due diligence research, correspondence management, and board meeting coordination.

Armed with a strong educational foundation, Bidemi earned a Law degree from The University of Sheffield, graduating with honors. She further solidified her legal expertise at the Nigerian Law School, culminating in her call to the bar in 2013. Her academic journey also included a foundation degree in Business from Brooke House College, where she earned the title of "Best Law Student."

Bidemi's contributions to the field have not gone unnoticed. She was recognized as one of the "Top 50 Women in Marketing and Communications" by Brand Communicator in April 2020. In 2019, she was honored as the "Emerging Female Public Relations Professional of the Year" by Women in Marketing (WIMCA), acknowledging her impact on the industry at a young age.

Her accolades extend to international recognition, with Forbes Africa listing her in the "30 Under 30" category in 2018. CMO Asia also acknowledged her as part of the "African Women Leaders" in December 2018. Bidemi's commitment to excellence led to her inclusion in the "100 Most Influential Women in Nigeria" by Leading Ladies Africa in 2017.

The accolades continue with the "LaPriga Rising PR Practitioner" award in December 2017, bestowed upon her by the Nigerian Institute of Public Relations. This award highlights her boldness and leadership in spearheading a specialized PR consultancy.

Bidemi Zakariyau Akande's journey is a testament to her passion, dedication, and innovative approach to the realm of public relations. As a trailblazer, she continues to inspire the next generation of female practitioners and leave an indelible mark on the socio-economic development of Nigeria and beyond.