Yemisi Sophie Odusanya, better known as Sisi Yemmie, is one of Nigeria’s most celebrated food bloggers, YouTubers, and lifestyle content creators. Born and raised in Warri, Delta State, Sisi Yemmie later moved to Lagos and the UK for her studies. She studied Mass Communication at Igbinedion University, later bagged a Master’s degree in International Diplomacy, and also earned a diploma in culinary arts in the UK.
Her nickname, “Sisi Yemmie,” came naturally from friends and fans who connected with her warm, down-to-earth personality and storytelling flair.
Sisi Yemmie started her blogging journey in 2011 with a lifestyle and wedding blog but quickly transitioned into food vlogging when she realized Nigerians craved local recipes online. By 2014, she won a global competition sponsored by My Big Nigerian Wedding, earning her a dream wedding and major publicity.
Her YouTube channel, Sisi Yemmie TV, has since grown into one of the biggest Nigerian food and lifestyle channels with over 800,000 subscribers and millions of monthly views. She is known for her easy-to-follow Nigerian recipes, ranging from jollof rice to native soups, as well as family vlogs showcasing life as a wife and mom.
Her secret? She combines authentic Nigerian food content with lifestyle relatability, making viewers feel like family.
While Sisi Yemmie has not publicly disclosed her earnings, her net worth is estimated to be between $250,000 and $500,000. A significant portion of her income comes from YouTube ad revenue, where she is believed to earn between $3,000 and $5,000 monthly depending on the number of views her videos attract. Beyond YouTube, she also generates income through brand endorsements with food companies, kitchen appliance brands, and lifestyle sponsors. In addition, she offers paid cooking masterclasses and recipe consultations, as well as monetizing her influence through sponsored blog posts, Instagram promotions, and affiliate partnerships.
Over the years, Sisi Yemmie has collaborated with some of the biggest names in the food and lifestyle industry. She has worked with Maggi Nigeria on seasoning and recipe campaigns, and with Knorr and Unilever on food cooking challenges. She has also partnered with Nestlé Milo for family and lifestyle advertisements and collaborated with Nigerian Breweries on recipe pairings. She has teamed up with various kitchenware and technology brands as part of influencer marketing campaigns.
These collaborations have not only boosted her income but have also cemented her status as a go-to influencer for food and family-oriented campaigns in Nigeria. Her ability to consistently deliver relatable, engaging, and authentic content has made her a trusted figure for both brands and her audience.
Sisi Yemmie proudly calls herself a “Warri babe,” fully embracing her roots while often infusing humor and pidgin English into her videos. Her husband, Yomi, frequently features in her vlogs and provides a calm and steady balance to her bubbly personality, which many viewers love. Their children have also become little celebrities on her channel, charming fans with their natural appearances and adding warmth to her family-centered content. Many of her followers describe her as an “online sister” because of how relatable she is, whether she is sharing village visits, Lagos market trips, or her unfiltered day-to-day lifestyle.
Although Sisi Yemmie generally avoids scandals, a few gist moments have followed her over the years. In 2020, she was at the center of what some fans described as “copycat drama” when smaller YouTubers were accused of mimicking her style, sparking conversations about originality in Nigerian food vlogging. She chose not to engage in negativity and instead encouraged upcoming creators. At another point, her YouTube earnings became a topic of debate, with critics suggesting she exaggerated her income, which led to wider discussions about how much Nigerian content creators truly make. She also playfully stirred the “Jollof Rice Wars” when she boldly declared Nigerian jollof the best in Africa during a collaboration with Ghanaian YouTubers, reigniting the age-old rivalry between both countries. Despite these moments, Sisi Yemmie has maintained a positive image and a largely scandal-free reputation, distinguishing her from many other influencers.
Sisi Yemmie represents consistency, originality, and authenticity in Nigerian digital storytelling. From being a young blogger to becoming the face of Nigerian food vlogging, she has shown that you can turn passion into profit with resilience and creativity.
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